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July 10, 2006
By: TOM BRANNA
Editor
The Gillette Company introduced special shaped aerosol packaging from Crown Holdings, Inc. for its MACH3Turbo shaving gel, Gillette Series shaving gel and Gillette Series antiperspirant and deodorant. The 200ml (approximately 6.7oz) limited edition cans were launched to coincide with the 2006 FIFA World Cup tournament, for which Gillette was an official sponsor. Designed to resemble a soccer ball, the package is contoured in a comfortable, easy-to-grip shape, facilitating smoother product disp...
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